Featured Project: The Profile Book by Kieron Lewis

The Profile Book

Hello, my name is Kieron Lewis and I’m a Graphic Designer by day, and at night believe it or not. I studied Graphic Design, Marketing & Branding at Southampton University, and what an experience it was! I met some fantastic people along the way and used as much new equipment as I could grab my hands on – The 3D Printers being one of them!

Last year I entered Creative Pioneers, a competition that was created by the IPA, and sponsored by Metro. The funny thing is, I wasn’t going to apply for it, but it was my auntie who works in advertisement who gave me the push I needed (which in polite terms means, a kick up the behind).
Don’t ask how, but I won. I was part of the Class of 2013, and I was featured in the Metro Newspaper.
Theres something about seeing your face in a newspaper (for good I might add, ha) that makes you all giddy inside. Yes, that day was a good day!

The Profile BookFWho are you, where are you from, and what do you do?
Hi, I’m Kieron a happy-go-lucky Graphic Designer from Redhill, Surrey. However I grew up in South London, Brixton to be exact (I thought I’d mention that part).

Tell us about your project, The Profile Book
Well the publication itself stemmed from the online blog, which was created by Rifle Communications. David Sinnet, who is a good friend of mine and the Founder of Rifle, knew I was approaching my final year at university and as I was already doing freelance work for him, I thought it would be an interesting idea to produce a publication, as well as a web design proposal for the existing site.

Whilst the number of submissions grew, so did the Profile team.
Sarah Benson & Nicola Manuel was the latest additions to the team.

The Profile Book The Profile BookThe Profile Book
How did you come up with the idea for The Profile Book? What was your motivation?
Whilst at university I worked on a very similar publication, which was titled, Plog. The content and essence behind the print was very similar, helping students and graduates to showcase their artistic talents. Through the mediums of print and digital the team and I were able to make this work.

I’ve always had an interest in meeting creatives and finding out what really drives them to produce great work. I like to listen, which sounds a little odd but I always feel that people are so quick to talk – Listen, you’ll learn much more!

The Profile Book The Profile BookWhat makes The Profile Book unique?
The Editorial design is something I am very proud of. Every creative featured has their own unique page, which has a different typographic design, which relates to the individuals work. This could be through colour or shape. To see exactly what I mean, why not have a read on Issuu.

How can others submit their work for consideration?
You can create a Profile on our website or a quick alternative is to tweet us (@theprofilebook), and we’ll get back to you as quick as possible.

Any artists that are in The Profile Book that you’d recommend for others to check out?
Tricky questions that one. Everyone featured I felt was exceedingly talented. However 5 in particular who really left an impression on me were:

1. Happy Accident Collection (The special feature)
2. Anna Caselli (Graphic Designer)
3. Adam McGhee (Photographer)
4. Fiona Clabon (Illustrator)
5. Maia Fjord (Illustrator)

A full coverage of The Profile Book can be found here.

You can find Kieron Lewis on Twitter, Tumblr, Pinterest, and LinkedIn!

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